Consumer Tech / E-commerce — Since 2021

Qure Skincare

Principal adviser to a fast-growing direct-to-consumer beauty technology brand. A multi-year engagement covering European market entry, IP protection, and commercial infrastructure across six jurisdictions.

Jurisdictions

Years Engaged

UK/EU

Market Entry

$M+

IP Dispute Resolved

The Company

Qure Skincare is a direct-to-consumer beauty technology brand with retail and e-commerce operations across Australia, North America, the United Kingdom, and the European Union.

The company develops and sells consumer devices alongside skincare products, operating at the intersection of cosmetics, consumer electronics, and—in some cases—medical device regulation. This cross-category positioning creates unique commercial opportunities alongside complex regulatory and compliance requirements in each market.

Key Results

What we achieved together

Market Entry

European Expansion

Led the commercial workstream for UK and EU market entry—coordinating specialist advisers across six jurisdictions, navigating cosmetic and device classification, and structuring corporate and IP arrangements.

Jurisdictions Coordinated

IP Protection

Multi-Million Dollar Dispute Resolution

Negotiated settlement of a significant IP dispute threatening the company's core device, trademark portfolio, and creative assets—preserving freedom to operate in key markets without trading disruption.

Protected

Core IP Assets

Commercial

End-to-End Contracting Infrastructure

Built the company's complete contracting framework: OEM manufacturing, global retail distribution, influencer programmes, and e-commerce terms supporting operations across multiple channels and geographies.

Full Stack

Contract Framework

Strategy

Product and Brand Advisory

Ongoing advisory on new product launches and brand initiatives—reviewing claims, packaging, and marketing for compliance while contributing to go-to-market strategy in new categories.

Ongoing

Advisory Role

"From European market entry to IP protection to building out a contract infrastructure supporting daily operations — this engagement demonstrates what it means to serve as an embedded strategic partner rather than external adviser."